This guide takes an in-depth look at Equip Foods based on the company's published information — what the brand is, its flagship products, and who they're designed for.
What is Equip Foods?
Equip Foods is a "real food" supplement brand founded by Dr. Anthony Gustin. It describes its approach as ingredients from the farm, not the lab — no synthetics, fillers, gums, emulsifiers, seed oils, or artificial sweeteners.
Flagship products
- Prime Protein — grass-fed beef protein powder with 21g complete protein per scoop and naturally occurring collagen and gelatin, according to Equip. The brand markets it as dairy-free, gut-friendly, and bloat-free.
- Prime Bar — grass-fed beef protein bar with colostrum.
- Also: Grass-Fed Collagen, Core Colostrum, and a kids protein line.
Who is it for?
People avoiding dairy or whey who want animal-based protein, and shoppers who prioritize minimal, whole-food ingredient lists.
What sets Equip Foods apart
According to the company, every batch is third-party tested for heavy metals, pesticides, glyphosate, microplastics, mycotoxins, and molds — an approach it calls "radical transparency." Equip says its formulations are doctor-developed and positions its products as best-in-class on taste.
Pricing
As listed on the official store (September 2026): Prime Protein $63.99 one-time / $54.39 subscription. Check the brand's site for current pricing.
Equip Foods FAQ
What is Equip Foods known for?
Its grass-fed beef protein powder, Prime Protein, made with whole-food ingredients and no dairy.
Is Prime Protein dairy-free?
Yes — it's beef-based, which the brand markets as gut-friendly and bloat-free for people avoiding whey.
Does Equip Foods third-party test?
The company states every batch is third-party tested for contaminants including heavy metals and microplastics.
Where can I find verified Equip Foods discount codes?
On the ThriveTools discount-codes page.
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